For every construction business, planning, employee productivity, risk mitigation, and site management are key. Like every other business, construction companies are profit-oriented, and their reputation and consistency when managing a project is important.

As such, time is money within this industry. As a construction business owner, you’ll need to find ways to manage projects efficiently and build a good reputation for your company. On that note, here are five ways to make your construction company more efficient.

1. Exploit the power of video advertising.

Companies are increasingly integrating video content into the marketing mix. Product video production is a great way to build brand awareness (on social media and on your website) as part of your marketing campaign. Advertisers can use 3D animation, demonstration, and testimonial videos for this purpose. That said, video content should always offer added value for the viewer. It is, therefore, ideal to create a connection between entertainment and content. If the content is relevant and interesting, viewers are more likely to share it on social media.

2. Set measurable goals.

If you want to improve your company’s overall efficiency, you’ll need to set measurable goals. Think about areas wherein your company needs improvement. You’ll also need to plan ways to tackle these bottlenecks and figure out how long it’ll take to reach your desired level. For instance, maybe you want to improve your company’s reputation by reducing construction downtime and improving your company’s speed at project completion. The first step is to identify the lead causes of construction downtime and break down ways to eliminate these bottlenecks.

Company goal setting can seem like an easy task, but it can be challenging to follow through. You can, however, use an OKR tool such as OKR software to set goals for your entire team and ensure best practices are kept to. OKR management involves the alignment of company goals with team goals to achieve the best possible outcomes of a goal. The power of OKRs has become more popular among HR teams. Many HR managers use them when setting KPIs (Key Performance Indicators) for employees and overseeing performance management.

Also, the integration of OKRs on Microsoft Teams helps promote employee engagement while using the software you probably already use. With a simple OKR platform, you can assign daily tasks to each team member, track these tasks, and conduct monthly performance reviews or weekly reflections to access employees’ efficiency levels.

3. Establish a positive work culture.

Company culture is an integral part of any business success. It’s the backbone of a happy and efficient workforce. When there is no positive work culture, they’re often unmotivated and inefficient. This negatively affects the quality of their work and the company’s overall output level.

However, when a company maintains a strong and positive culture, the employees feel motivated, collaborate better, and are more likely to put their best into every task. There are many ways to improve your organization’s culture, but it lies primarily in treating your employees well. This means you’ll have to provide good incentives for them, like healthcare benefits.

Admittedly, as a startup or small business owner, providing healthcare may not always be feasible. However, you can still find other ways to show concern for their health and wellbeing, like providing an exoskeleton lifting device to help provide support for these employees. With this device, they can perform repetitive tasks like lifting a heavy load or heavy objects without feeling pain for long periods. An active exoskeleton device also aids extended therapy sessions when a person has injured their thigh, waist, or spinal cord injury. The device comes with sensors that will automatically detect if a user is leaning the wrong way, and it’ll alert their therapist to the issue.

4. Train employees as often a possible.

Savvy project managers understand that employee training is a critical part of improving a construction company’s efficiency, and here’s why. If you want to complete a project in time, you’ll need to train your employees to use all pieces of equipment and provide the necessary health and safety training.

Many construction business owners find training to be cumbersome so, instead of dedicating time and resources, they rely on the old employees to teach them. While this can be effective, it’s not efficient. Not all your current employees know the right thing to do, leading to inefficient use of resources. Video training helps eliminate the stress many people face when reading equipment handling booklets. It’ll show your employees the proper way to handle a piece of equipment.

To sum it up, when crew members are adequately trained to a level in which they are comfortable and competent, their performance in any task or with any equipment will naturally increase their output. The use of videos for employee training makes the process a lot easier and efficient.

Every company wants to improve its efficiency. However, finding the right ways to do it can be challenging. Hopefully, these three tips show you how training your employees, setting measurable goals, and establishing a positive company culture can help promote efficiency in your construction company.

Remember, positive company culture is a driving motivator for employee performance and business efficiency. Therefore, in addition to these three tips, ensure you actively listen to your employees as this will make them feel valued while helping you spot gaps in your construction company.